Two things here have a price on the page: the AI audit at $2,450 fixed, and websites from $899. Automation builds and custom systems are scoped from a conversation, then priced to the hours they give back.
All prices in AUD. Quotes hold for 30 days from issue.
One thing in this section has a price on it: the AI audit, $2,450 fixed. Everything else is scoped from a conversation and priced against the time and money it returns, not against an hourly rate, because yours depends on what's actually worth doing. Sometimes the answer is very little.
$2,450 fixed · about a week
Where your data goes today, what your obligations actually let you do with it, the two or three jobs worth building first, and the work I'd keep away from AI entirely. You get it in writing, in language you can hand to a client, a board or an insurer. Commission a build within 90 days and the $2,450 comes off it.
What's in the audit →one painful task, handled
The quoting, the follow-ups, the data entry between your tools. Scoped from a conversation and fixed before we start.
when the files can't leave
An open model running on a machine you own, for the work that genuinely can't go to an outside service. Hardware and setup quoted together, and I'll tell you if you don't need it.
several, wired together
A set of automations built into how you actually work, end to end. Scoped to the project, with the payoff mapped up front.
bespoke software
A private system built for exactly how one business runs. This is the serious end. Scoped individually, and most of it I can't show you, by design.
As a rough anchor: most first automations land in the low thousands, fixed before any work starts. A full operational build or a custom system runs higher and is quoted to the project. A short conversation turns that into a real number for your situation.
Once something's built you can leave it, or keep me on. No lock-in either way.
Monitoring, maintenance and small fixes that keep what's built running quietly in the background.
Ongoing automation development as the business grows: a standing hand on the next thing worth automating.
Running costs (servers, model and API usage) are passed through at cost. No SaaS markups stacked on top.
Websites and full builds have clear prices up front: a fixed price where the job's a defined thing, and an honest starting point where it scopes to what you need. Either way you know roughly where you stand before we talk. It's often the first thing a business needs, and the easiest way to start working together.
For Solo operators, single-service businesses, anyone whose website job is one well-made page.
One sharp page, custom-designed around the business. It lives on Cloudflare's edge, so there are no monthly hosting fees and nothing to subscribe to.
Future changes billed at the hourly rate, in 15-minute increments. No retainer required.
For Established small businesses that need a real website with content they'll want to update.
A custom-designed multi-page website on a headless WordPress setup: a fast custom front end, with the familiar WordPress dashboard for editing. Way faster than standard WordPress builds, with the same easy content control for your team.
Build is one-off. Ongoing hosting and maintenance is billed monthly (see Hosting & maintenance below).
For Small businesses selling products online and wanting full control of the store.
Everything in Custom Website + CMS, plus a fully-wired WooCommerce store: products, payments, inventory, the customer flow. It runs on the same headless architecture, so it's significantly faster than standard WooCommerce stores.
Build is one-off. Hosting runs from $129/mo for small stores, or $250+/mo for a dedicated VPS as traffic grows (see below). Stripe and payment processor fees are charged by Stripe, not by me.
For Brand-new operators with no IT yet, or established businesses with a project that doesn't fit a standard tier.
End-to-end setup for a new business: domain, branded email, website, online bookings, payments, the back-office systems. Or anything bespoke that doesn't fit the standard tiers. It's all done as one coherent project.
Quoted to scope. The first conversation is free, with no obligation and no pressure.
Standard WordPress runs PHP and plugins on every page request. Headless serves pre-built HTML from a CDN: same content, dramatically less work. Numbers below are typical ranges from real-world audits.
Page builder + plugins · shared hosting
Custom front end · CDN-served
This site is itself a headless build: 95+ Lighthouse mobile, a lean initial load, sub-second LCP. Run any URL through Google PageSpeed Insights to check.
Hosting is separate from the build price. Pick a tier, or bring your own host. Your call. All prices monthly, AUD.
Premium Australian VPS hosting for the standard custom website. Set-and-forget, with SSL and backups handled.
Everything in Hosting, plus ongoing maintenance: WordPress updates, security monitoring, and small fixes as they come up.
For online stores: hosting starts at $129/mo for small stores. A dedicated VPS runs from $250+/mo as traffic and order volume grow, quoted when the time comes.
Tell me what you're trying to do. I'll come back with the shape that makes sense, and a fixed price for it.